Feminine Beauty Ideals In Australia

by Azra Sukri

May 8, 2018

When we think of ‘Australian Beauty’, the first image that comes to mind is people with beautifully tanned skin, slightly damp wavy hair, and a healthy, fit looking body. Since Australia has a multi-cultural society, there is no pressure to look a certain way. It seems as if they have a more carefree and relaxed approach when it comes to beauty. But are their beauty standards any different from the rest of the world?

How Australian Women Wear Makeup

Makeup plays a huge role in maintaining one’s beauty. Much like the Europeans and Asians, and unlike the Americans, Australians prefer minimal makeup over caking it up. Let’s look at the differences.

Makeup Preferences

French women’s staple makeup look is their signature red lip with very minimal eye makeup and barely any complexion products on their skin. They like any shade of red lipstick with maybe a wash of eyeshadow all over their eyelids and they never contour as it changes the shape and structure of the face too much.

Most Asian women tend to go for a lighter complexion with a healthy amount of blush to make them look younger, a hint of colour on their lips, and mascara to bring attention and definition to the eyes.

American women, with Kim Kardashian as their beauty idol, prefer a more chiselled makeup look, with bushy brows, full-coverage foundation, and over-lined lips.

However, Australian women’s must-have makeup products are bronzer and highlighter. Bronzers bring warmth to your skin. Think of it like a tan product but in powder form. Highlighters give you the glow of someone who goes to the gym frequently without you having to actually go to the gym, of course. Australian women love to look like they’ve been out in the sun with a glowy, bronzed all-over skin, and very little of everything else. They love a natural makeup look that is effortless, doesn’t take a lot of time, and makes them look like they are not trying too hard. Think of award-winning actress Margot Robbie, world-famous singer Kylie Minogue, or one of Youtube’s most well-known Australian beauty guru Chloe Morello.

Must-Have Skincare Products

Skincare is also very important when it comes to beauty. Having a smooth, clean base is crucial so that you won’t need as much makeup to cover up your skin. If you choose to put on makeup anyways, having a clean base will allow your makeup to go on smoothly and blend into your skin better.

Skincare Trends From Different Parts of the World

A very famous trend among Asian women is to have an elaborate skin care routine. The infamous 10-step Korean skincare routine includes 10 different types of products to smother on your skin. They start with 2 different types of cleansers, continue with toner, essence, serum, ampoule, eye cream, moisturizer, sleeping mask, and SPF. They would also exfoliate and use sheet masks twice a week. That’s a lot of products and a lot of money to be spending on too!

Americans are not as elaborate when it comes to their skincare routine but they like to get into the technicalities of skincare by focusing more on different active ingredients in their skincare products. Some of the active ingredients are Vitamin C (to brighten skin), Niacinamide (to even out skin tone & reduce the appearance of pores), Retinol (to smooth out fine lines & wrinkles), Peptides (to boost collagen production), and many more.

Favourite Skincare Items

Australians are more similar to the French when it comes to their skincare routine. However, unlike the French who love to invest in luxurious skincare products, Australian women’s skincare routine is much simpler and straight to the point. They have a more “If it’s not broken, don’t fix it!” kind of attitude when it comes to taking care of their skin. They absolutely adore moisturizers which hydrate and plump up the skin, thus, making you look more radiant and youthful. Another product they wouldn’t leave the house without is SPF (Sun Protection Factor). Sunscreen forms a layer over your skin, protecting it from damage that comes from the UV (Ultraviolet) rays. If your skin is exposed to the sun without protection, it can also suffer from premature ageing, as well as a high risk to develop skin cancer.

Keeping A Healthy Lifestyle

Most Australian women have healthy lifestyles by working out constantly and keeping a balanced diet. Veganism is also a popular lifestyle choice in the country. They work hard for their body, keeping it fit and “beach-ready”.

Perception of Beauty in Australia

Even though most Australians consider inner-beauty to be most important, with the media constantly displaying images of tall, skinny models as the representation of beautiful women, one in 20 Australians suffer from some sort of eating disorder. It is no wonder models and advertisers are seen as the biggest negative influence in Australia, especially since the concept of beauty is being introduced to younger girls.

With that being said, Australia is not the worst when it comes to body image. In most Asian countries, women are not considered beautiful at all if they don’t have slim, lanky bodies even if their faces are beyond gorgeous. While in Cuba, since they are not constantly bombarded with body images from the West, a woman with confidence and a sense of self-assurance is considered most beautiful, no matter what they look like.

Surgical Enhancement

In 2011, Australia is ranked 23rd in the global list of countries with the most cosmetic surgical procedures, according to Australia’s leading information source on cosmetic surgery, Costhetics.

When it comes to surgical enhancement, Asians take the lead, followed by North America, Europe, South America, as well as Africa and Oceania, representing less than 2% of the global plastic surgeons.

Do They Go Under the Knife?

Most Australians prefer to undergo the non-surgical treatments like anti-ageing injections, chemical peels, skin-resurfacing laser treatment, and microdermabrasion. However, if they choose to go through surgery, some of the most popular surgical procedures among Australians are breast augmentation (also known as a boob job), blepharoplasty (eyelid surgery), and lipoplasty (removing excess fat). Recently, a breast reduction and lift procedure called the “Laser Bra Treatment” has also started to gain popularity among Australian women.

Although there are similarities in ideal beauty among Australians and other parts of the world, there are also a few certain distinctions. Australian women are the definition of effortless beauty, even though they work hard for it. They don’t see taking care of themselves and maintaining their beauty as a chore, rather as a reward and considers it one of the ways for them to relax and wind-down.

Azra Sukri

By Azra Sukri

21 years old. English Literature student at the University of London, Goldsmiths College. An aspiring journalist/book editor.

Read more at azrasukriwrites.com

Leave a Comment...